…for knowing when to admit they’re beat.
Sony, Toshiba to agree on new DVD format
Both sides have indicated that a new, unified format will use Sony’s technology for recording information onto an optical disk while Toshiba will supply software that will handle efficient data transfer and copyright protection.
So, basically: Blu-ray wins!
It was a huge game of chicken, but HD-DVD blinked. This is really best for consumers, and studios – everyone really. The last thing we needed was a format war.