TiVo-Casting: New Ad Opportunities

Recently, I came across a fairly new TiVo opportunity that surrounds specialty markets and med-casting or medical casting. It is a full TiVo functional box that is deployed to medical specialist for medical training, updates and education that is TiVo-cast specified by the serial number of the TiVo unit. It’s a broadband-quality signal, and the med-casting can occur as many times per month as is needed. The cast can be stored for future use without DVD or video storage issues.

Check out the article. Until I saw this I wasn’t aware that TiVo had a ‘Special Markets’ sales team, or that they did things like this. It sounds like they use the broadband content delivery to send specialized content down to standard TiVo units being used for training purposes. And the TiVo interface gives them some opportunity for interactive content. I could also see special HME applications being used for training – quizzes, etc. That’s pretty cool.