Daily Archives: Wednesday, July 26, 2006

TIVO LAUNCHES AUDIENCE RESEARCH AND MEASUREMENT (ARM) DIVISION

Posted on Wednesday, July 26, 2006 by MegaZone

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the creation of TiVo Audience Research and Measurement (ARM), a division of the Company which will offer advertisers … Continue reading →

Posted in Press Release, TiVo | Leave a comment

New TiVo service to measure its ad-zapping fallout

Posted on Wednesday, July 26, 2006 by MegaZone

After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying … Continue reading →