TiVo and Information Resources Inc. Launch Groundbreaking TV Advertising Research Services

Posted on Wednesday, September 20, 2006 by MegaZone

TiVo Inc. (Nasdaq: TIVO) and Information Resources, Inc. (IRI), today launched the IRI TiVo Consumer Insights Suite(TM), comprised of two new services, providing advertisers and brand marketers with the ability to fully understand the impact digital video recorder (DVR) technology has on consumer viewing patterns and subsequent product sales, as well as the ability to quantify the effectiveness of specific advertising campaigns and brand recognition programs in TiVo(R) DVR households.

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MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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