Nielsen starts counting TiVo viewers

Posted on Wednesday, October 18, 2006 by MegaZone

Nielsen has begun measuring playback on digital video recorders, and the first results are handing a big lift to some of TV’s top shows.

The dramatic boost some shows received indicates just how much of a paradigm shift DVRs are, even at their current low market penetration. DVRs are going to create huge changes in how networks program their shows.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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