New TiVo radio ad

Posted on Monday, November 20, 2006 by MegaZone

ZatzNotFunny posted this last week, but I never got around to sharing it here. Dave managed to record the new TiVo radio spot, which seems to be designed to serve the dual purpose of promoting TiVo as a product and as a brand with the new slogan “It’s not a TiVo, unless it’s a TiVo.” Which is kind of dorky, but they’re fighting the trend of people using ‘TiVo’ to refer to any DVR. (Which bugs me a lot too.)

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
This entry was posted in TiVo. Bookmark the permalink.