User Generated Commercials for Doritos Break Into the Top 10, According to TiVo

Posted on Monday, February 5, 2007 by MegaZone

TiVo (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVR), announced today this year’s top Super Bowl broadcast moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.

TiVo Highlights:
The top ten rated commercials of this year’s game were:

1. Bud Light: Language Course with Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don’t Judge
4. Nationwide: Kevin Federline Rollin’ VIP
5. Doritos Crash the Super Bowl
6. CareerBuilder: Office Jungle
7. Blockbuster: Mouse
8. Doritos Crash The Super Bowl: Checkout Girl
9. Chevrolet: Everybody Loves a Chevy
10. Schick: Quarto Science

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
This entry was posted in TiVo. Bookmark the permalink.
  • gibbie69

    Curious, the #10 commercial wasn’t new. Perhaps it wasn’t just me that thought the commercials weren’t what they used to be.

  • buran

    No wonder we’re getting marketed to death. People are nuts enough to actually not only watch ads, but they MAKE THEM FOR FREE. If I made an ad I’d want my million.

  • megazone

    I might make something for free just for the ‘fame’ of getting it on national TV, especially during something like the Superbowl. :-)

  • buran

    And that’s why they think we’ll bend over. Because we will. I’d expect a job offer to come with it, though, or something like that. My time isn’t free.

  • megazone

    If you really want to break into advertising there is little better you could put on your resume than “Created ad that ran during the Superbowl”. You have to invest something in marketing yourself. Even if the company you created the ad for didn’t want to hire you, having that in your pocket is absolutely priceless when pitching yourself to other firms.

    It really isn’t ‘bending over’ for anyone.

    By that logic, I shouldn’t bother maintaining this community or doing anything with the website, since I’m ‘bending over’ for TiVo by helping promote them without compensation.

  • buran

    I know you have to promote yourself, but would it make sense for me to spend $ on equipment etc. if some famous person wanted me to photograph them, and then give them the copyright for those images? Nope, I’d expect to be paid. Producing commercials (and that includes shooting, acting, etc.) costs a lot more than building a website. I can build a website for virtually nothing. I can’t, however, book a studio, props, buy any special equipment needed, etc. for free. Unfortunately, those who do give away the rights to their photos result in potential customers who say “You want (x)? Forget it, I’ll get it somewhere else for free” even when x is much, much less than what top-tier photographers might charge … and thus it would make it real hard for me to be a freelance photographer. I got bills to pay.

  • wedgex

    At least one of those ads (The ‘Hot In Herrre’ Chevy ad, iirc) was a contest run through film schools, something companies like Coke and the like have been doing at least since I was in film school back in the mid-90′s. Scoring in a contest like this is gold for film students, and aften comes with a cash prize.

    Lighten up, Francis.

  • gibbie69

    The first Doritos ad cost $12.96 to produce. That was mostly spent on the bags of chips they used. One of which they ate for lunch.

  • megazone

    And apparently there was a $10,000 prize.

  • stile99

    Sounds like a good investment to me.