TiVo is going down under!

Three years ago there was speculation that TiVo would be available in Australia by the end of 2004, but it never came to pass.

Until now – TiVo will be available in Australia in 2008: Seven Media Group, one of Australia’s leading integrated media companies, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in digital video recorders, today announced that Seven will be bringing TiVo to Australia in 2008.

Under the mutually-exclusive agreement, Seven Media Group will lead the creation of the digital platform to enable TiVo’s digital video recorder and service, including the award-winning TiVo user interface. The platform will be available for use by other broadcasters and broadband content owners to create a compelling, interactive, free to air digital terrestrial television offering. The TiVo® Service will be available across Australia and will include internationally recognized TiVo features like SeasonPassâ„¢ recordings and WishList® searches and allow users to access broadband content on their TV. Through its new partnership with TiVo, Seven will deploy TiVo’s leading interactive advertising capabilities to develop new integrated interactive advertising strategies for their very substantial number of broadcast advertisers.

It is good to see TiVo expanding into another international market.