TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it has sold another subscription to its Stop||Watch(TM) ratings service. Media Performance Monitor America (MPMA), a leading media performance monitoring firm, will use the Stop||Watch ratings service to further enhance its monitoring capacities with the aim of maximizing advertising investment returns for its clients.
Nice to see Stop||Watch continuing to gain traction.
