Disney is really pimping their “Magical Blu-ray Tour” – they’ve issued a press release for this weekend’s stop in Canoga Park, CA. The tour is going to be in my neck of the woods later this year, and I may check it out first hand to see how they pitch BD to consumers.
The press release:
Aug 17, 2007 10:00 ET
Disney’s Magical Blu-Ray(TM) Tour, Sponsored by Panasonic, Brings High- Definition Home Entertainment to Westfield Topanga Mall
Consumers To Experience Exciting High-Definition Blu-Ray Disc(R) Technology,
Interactive Games and First Look At Upcoming Cars and Chicken Little Blu-Ray
Releases
WHAT: Disney’s Magical Blu-Ray Tour, sponsored by Panasonic,
provides local shoppers at the Westfield Topanga Mall with a
“hands on” experience of Blu-ray technology. The interactive
exhibit is designed to educate consumers about the features
and benefits of Blu-ray high-definition home entertainment
technology.
The Magical Blu-ray Tour consists of several interactive
stations that allow consumers to experience the picture
perfect audio and video quality of high-definition Blu-ray
technology and other special features such as integrated
menus, personal scene selections, title specific games and
high-definition bonus materials. Consumers will also get
first-hand experience playing the interactive “Liar’s Dice”
game from Pirates of the Caribbean: Dead Man’s Chest and
preview upcoming Blu-ray disc titles, Disney/Pixar’s Cars and
Disney’s Chicken Little. A highlight of the tour is a
special mini-theater hosting hourly live presentations on
Blu-ray technology and high-definition.
WHEN: 10 a.m. to 9 p.m. – Friday, August 17
10 a.m. to 9 p.m. – Saturday, August 18
11 a.m. to 7 p.m. – Sunday, August 19
WHERE: Westfield Topanga Mall
6600 Topanga Canyon Boulevard
Canoga Park, CA 91303
DIRECTIONS: The mall is conveniently located north of the 101 freeway, on
Topanga Canyon Blvd. between Victory and Vanowen Blvd in the
Warner Center, Canoga Park, California. The Magical Blu-ray
Tour exhibit will be set up in front of the Sony Style Store
on the first floor. The closest entrance is by the Farm
Restaurant. The closest parking garage is off of Owensmouth.
WHY: The Blu-ray Disc format is currently the leading
high-definition packaged media supported by the foremost
entertainment companies in film, music, gaming and computer
industries. Blu-ray discs deliver a truly unique high-
definition viewing experience that showcases picture quality
at six times the resolution of standard DVDs and theater
quality uncompressed audio in addition to enhanced menus,
games and high-definition bonus materials. Disney’s Magical
Blu-ray Tour is devoted to providing clarity to the growing
number of consumers confused by high-definition home
entertainment technology.
Contact: Gabby Vizcaino 310-526-5530
PRNewswire — Aug. 17
First Call Analyst:
FCMN Contact:
Source: Disney
