Well, it looks like Acer is remaining on the fence. Last week they joined the Blu-ray Disc Association, now today the North American HD DVD Promotional Group announced that Acer has joined them as well. It does make sense, as with their acquisition of Gateway they have PC products with both formats now. So they’re already de facto in both camps. Though as a member of the BDA, Acer is more deeply involved with Blu-ray. The BDA sets the standards, the HD DVD group is, as the name implies a promotional/marketing organization.
Press release below:
Sep 6, 2007 11:55 ET
Acer, Inc. Joins North American HD DVD Promotional Group
LOS ANGELES, Sept. 6 /PRNewswire/ — With HD DVD drives already owning a 70%(1) share of the notebook PC market worldwide, the North American HD DVD Promotional Group today announced that Acer, the world’s No. 4 PC vendor, has officially joined the Group.
“We’re pleased that Acer is now a member of the North American HD DVD Promotional Group,” said Ken Graffeo, co-president of the North American HD DVD Promotional Group. “Acer is already producing a stellar line of HD DVD-enabled notebook PCs for consumers today and we expect continued strong demand for their products. Acer’s support is one reason HD DVD continues to be the worldwide leader in the PC market.”
“Acer is pleased to join the North American HD DVD Promotional Group to help bring the freshest technology to more consumers worldwide,” said Campbell Kan, Vice President, Mobile Computing Business Unit, Acer Inc. “We are confident that our comprehensive HD DVD notebook offers will meet consumers’ demand and expectation for true high definition experience. I look forward to further promoting the merit of HD DVD, in close collaboration with the Group.”
About HD DVD
HD DVD is the next generation, post-DVD standard for high capacity, high definition optical discs, approved by the DVD Forum, which develops and defines DVD formats. Its more than 220 strong membership brings together leaders in movies and entertainment, computing, consumer electronics and software. HD DVD is fast becoming the primary visual medium for the age of high-definition TV. The North American HD DVD Promotional Group, Inc. is an organization established to promote the HD DVD format and educate consumers in North America. For more information and a complete listing of HD DVD launch titles please visit http://www.thelookandsoundofperfect.com/.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
(1) Techno Systems Research (TSR) Data
Source: North American HD DVD Promotional Group
CONTACT: John O’Brien, jobrien@webershandwick.com, or Dane Estes,
destes@webershandwick.com, both of Weber Shandwick, +1-425-452-5400, for North
American HD DVD Promotional Group
Web Site: http://www.thelookandsoundofperfect.com/
