TIVO ESTABLISHES INTERACTIVE DIRECT RESPONSE ADVERTISING GROUP, TAPS INDUSTRY VET TO LEAD INITIATIVE

Posted on Monday, October 1, 2007 by MegaZone

TiVo continues to aggressively pursue advertising as a revenue stream. They kicked out this press release today, announcing a new internal group designed to help promote TiVo as an advertising platform. Hit the link for the full release.

TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the formation of the Interactive Direct Response Advertising Group designed to help the DR community better understand the advertising challenges they face in the age of the DVR while educating them about the benefits of TiVo’s innovative Interactive Advertising Platform. TiVo’s ad solutions target the needs that direct response advertisers seek; the ability to relate to customers directly from the remote control.

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