Well, TiVo seems to be diving into sponsorship head-first. We just heard about their sponsorship of the STA, and now they’re sponsoring the launch of TheDailyShow.com – along with AT&T and Hyundai.
TheDailyShow.com is, of course, devoted to The Daily Show with Jon Stewart. The site features video clips from every episode, dating back to 1999 when Jon took over the show. The collection will be expanded to include the show’s entire history – over 13,000 clips. It is quite the site for TDS fans.
I suppose it makes sense for TiVo to sponsor the site – Jon, and his guests, have certainly mentioned TiVo enough over the years.
Here’s the full press release:
Oct 18, 2007 12:46 ET
COMEDY CENTRAL(R) Launches thedailyshow.com the Ultimate Online Destination for the Emmy(R) and Peabody(R) Award-Winning Show
Web Site To Feature More Than 13,000 Videos Dating Back To 1999, A Complete Show History, An Online Community, An Extensive Searchable Database And Much More
For The First Time Ever Fans of “The Daily Show with Jon Stewart” Can Experience An In-Depth Look At The Past And Present Guests, Correspondents And Show Videos
thedailyshow.com Launch Is Sponsored By AT&T, Hyundai And TiVo
To Log-On Go To www.thedailyshow.com
NEW YORK, Oct. 18 /PRNewswire/ — comedycentral.com is partying like its 1999! COMEDY CENTRAL, a division of MTV Networks Entertainment Group, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , announced today that comedycentral.com, the Emmy(R)-nominated and Webby(R) Award-winning Web site, has launched thedailyshow.com, the ultimate online destination for “The Daily Show with Jon Stewart” fans. The new site features video clips from every episode dating back to 1999, the year Jon Stewart took over the reins of “The Daily Show,” and will be expanded to include the show’s entire video history, totaling well over 13,000 high-quality clips.
“There continues to be a rabid appetite for COMEDY CENTRAL programming online,” said Erik Flannigan, executive vice president, digital media, COMEDY CENTRAL. “With thedailyshow.com, we have created an online destination that raises the bar by providing an exhaustive video library for everything ‘Daily Show.’ This site exemplifies MTV Networks’ strategy of creating in-depth, engaging vertical sites for our vast library of quality programming.”
Visitors to thedailyshow.com can watch video clips from last night’s show, the week’s best moments and videos spanning the full Jon Stewart era — including guest interviews, correspondent segments and a myriad of other highlights, including many clips never seen since their original airing. In addition, the site will extend the users’ experience with episode synopses, correspondent (past and present) profile pages, embeddable video, games, downloads, mobile content and merchandise. In addition thedailyshow.com will feature one-click bookmarking and link-sharing with sites such as Facebook, digg.com, del.icio.us and Fark.com.
With extensive tagging, themed playlists, specialized search tools and video-sharing capabilities, thedailyshow.com offers fans an enriched, cross- indexed experience that makes it simple to revisit popular past segments such as “This Week in God,” “Even Stevphen,” every Beth Littleford and Steve Carell piece, as well as all current and past correspondent pieces.
In addition to thedailyshow.com homepage offering last night’s show clips, last week’s segments, and upcoming guests, the site will also feature “The Wayback Randomizer,” which will randomly pick a clip from any show 1999 to present with a click of a button; and “The Daily Show in the News,” featuring press coverage that relates to show In other media.
Upcoming thedailyshow.com features will include detachable video playback, which will allow the user to both view a video clip and to continue browsing the site; a wiki that will empower fans to enhance the information on the site; user-generated playlists; and a public forum.
The launch of thedailyshow.com is sponsored by AT&T, Hyundai and TiVo.
COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.’s (NYSE:VIA) (NYSE:and) (NYSE:VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press Web site at www.comedycentral.com/press.
MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with 142 channels worldwide, owns and operates the following television programming services — MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
Source: COMEDY CENTRAL
CONTACT: Aileen Budow of COMEDY CENTRAL, +1-212-767-3952,
aileen.budow@comedycentral.com
Web site: http://www.comedycentral.com/
http://www.thedailyshow.com/
