TiVo Launches Power||Watch™ Consumer Panel with Starcom Partnership

Posted on Thursday, November 8, 2007 by MegaZone

TiVo dropped a press release about the Power||Watch service I posted about earlier today.

Media planning and buying company Starcom USA and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced Starcom is the first media agency to partner with the firm on Power||Watch™ Consumer Panel — a new offering from TiVo which provides advertisers access to demographic and viewing behavior data for 20,000 households who volunteer to take part in a consumer panel.

“With 20,000 households, the Power||Watch Consumer Panel will provide a new level of detail on DVR viewing behavior among any given brand’s target segments that will significantly enhance the approach advertisers take in creating and buying advertising on television,” said Todd Juenger, Vice President & General Manager, Audience Research & Measurement, TiVo.

There is more in the full press release.

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MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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