Symantec becomes the first ‘Interactive Sponsor’ of TiVoCast content, with a move that will see them utilize Interactive Tags and Program Placement to promote their Norton product line during CNET’s TiVoCast program. This will work just as it has been used during normal recordings, with ‘Press Thumbs Up For More Info’ Interactive Tags during the program which will take the user to Norton promotional content, and return the user to the same location in the program after they’ve viewed the content. As well as a promotional link in the Keep/Delete screen at the end of the program, via Program Placement.
TiVo issued a press release touting the new partnership:
TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that Symantec, the maker of Norton security software, has signed on as the first advertiser to sponsor Interactive Advertising during CNET’s TiVoCast program. As a sponsor, Symantec will utilize TiVo’s Interactive Tags and Program Placements for the Norton product line within CNET’s popular weekly 15-minute TiVoCast program, which provides viewers with the latest news and reviews in technology and consumer electronics.
See the full release for more details.
