The LA Times published a quick ‘By the numbers‘ today with numbers from Nielsen Media Research. They report that 22% of homes have a DVR, up from just 2% two years ago. And streaming media seems to be big with a younger audience with 39% of adults 18-to-34 having watched a full-length TV episode streamed online in the last three months. The percentage drops to 25% for all adults. Similarly 56% of 18-to34 year olds use DVRs, the Internet, VOD, and PMPs to follow TV series, while only 21% of those over 55 do.
I don’t think it is that surprising that young users are more likely to embrace tech and new ways to obtain media.
