Confirmed: TiVo Ending TiVo Rewards, New Program Coming

After the rumor of TiVo ending the TiVo Rewards program appeared the other day, I contacted TiVo to get the facts. They’ve responded with the following official statement:

After careful review and evaluation TiVo Inc has decided to end the TiVo Rewards program on May 28th 2008. A recently conducted, detailed survey of our Rewards participants revealed subscribers would like to be more involved and connected with TiVo, other TiVo customers, and engaged with our brand, not necessarily with the goal of getting points for referrals. In fact, we discovered that 98% of customers surveyed would continue to refer TiVo to others regardless of a rewards program. Simply put, we continue to listen to customer feedback and are ending the current program to make room for a new loyalty program which will launch later this year.

When will the program end?
The official end date for the TiVo Rewards program is May 28th, 2008 at 11:59PM ET. It will be terminated at that point, no exceptions.

Can I still use my TiVo Points?
Yes. You can use your TiVo Points to redeem great rewards until May 28th, 2008 at 11:59PM ET. After that date, all unredeemed TiVo Points will be forfeited.

Can I still continue to earn more TiVo Points if I refer someone before the program ends?
Yes. Earning TiVo Points for qualifying referrals can take place up until April 28th, 2008 at 11:59PM ET.

What happens to my TiVo Points if I do not use them before May 28th, 2008?
All TiVo Points will expire after May 28th, 2008 at 11:59PM ET. This includes any referral credits, awarded points, or TiVo Points earned through the TiVo Platinum MasterCard credit card.

So the dates previously reported are correct. The last day to earn points is April 28, 2008, and the last day to redeem points is May 28, 2008.

It sounds like some other loyalty program will replace TiVo Rewards later this year, but TiVo hasn’t offered any details on what form that new program will take.

I guess I need to do something with the points many of you have donated in the past. If you have any points accumulated start thinking of what rewards to claim.

After I composed the above, the TiVo Rewards page was updated with this statement:

NOTICE DATE: FEBRUARY 28, 2008
THE TIVO® REWARDS PROGRAM WILL OFFICIALLY TERMINATE ON MAY 28, 2008 AT 11:59PM ET. NO NEW ENROLLMENTS IN THE TIVO REWARDS PROGRAM WILL BE PERMITTED AS OF FEBRUARY 28, 2008 AT 11:59PM ET. ALL CURRENT TIVO REWARDS PARTICIPANTS HAVE UNTIL APRIL 28, 2008 AT 11:59PM ET TO EARN AND ACCRUE TIVO POINTS. IF YOU ARE A TIVO REWARDS CREDIT CARD HOLDER, YOUR LAST DAY TO EARN TIVO POINTS THROUGH THE TIVO REWARDS CREDIT CARD WILL BE THE CLOSING DATE OF YOUR APRIL 2008 TIVO REWARDS CREDIT CARD BILLING STATEMENT. ALL TIVO REWARDS PARTICIPANTS WILL HAVE UNTIL MAY 28, 2008 TO REDEEM THEIR TIVO POINTS. THE TIVO REWARDS PROGRAM WILL TERMINATE AT 11:59PM ET ON MAY 28, 2008 AT WHICH TIME ALL UNUSED TIVO POINTS WILL EXPIRE AND THE TIVO REWARDS PROGRAM WILL TERMINATE. FOR ADDITIONAL INFORMATION, PLEASE SEE THE FREQUENTLY ASKED QUESTIONS ABOUT THESE PROGRAM CHANGES.

I also received the following email as a TiVo Rewards user:

		Redeem Your TiVo Points by May 28, 2008 Dear Mr MegaZone, We are writing to let you know the TiVo Rewards program is ending and you have until May 28, 2008 to redeem any unused TiVo Points. You may continue to earn TiVo Points for qualifying referrals through April 28, 2008. If you are a current TiVo credit card holder, your last day to earn TiVo Points through the TiVo credit card will be the closing date of your April 2008 credit card billing statement. The last day to sign in to http://www.tivo.com/rewards and redeem your TiVo Points for rewards will be May 28, 2008. Any points not redeemed by this date will expire and the TiVo Rewards program will terminate. If you would like to learn more about program changes, please see the Frequently Asked Questions. Thank you for participating in the TiVo Rewards program. The TiVo Team

NOTICE DATE: February 28, 2008 The TiVo® Rewards Program will officially terminate on May 28, 2008 11:59 PM ET. No new enrollments in the TiVo Rewards Program will be permitted as of February 28, 2008 11:59 PM ET. All current TiVo Rewards participants have until April 28, 2008 11:59 PM ET to earn and accrue TiVo Points. If you are a TiVo Rewards credit card holder, your last day to earn TiVo Points through the TiVo Rewards credit card will be the closing date of your April 2008 TiVo Rewards credit card billing statement. All TiVo Rewards participants will have until May 28, 2008 to redeem their TiVo Points. The TiVo Rewards program will terminate at 11:59 PM ET on May 28, 2008 at which time all unused TiVo Points will expire and the TiVo Rewards program will terminate. For additional information, please see the Frequently Asked Questions about these program changes. Review the most recent version of the TiVo Rewards Program’s Terms and Conditions. ©2008 TiVo Inc. The TiVo logo, TiVo, TiVo Rewards, and the TiVo Rewards logo are registered trademarks or trademarks of TiVo Inc. worldwide. TiVo Inc. 2160 Gold Street Alviso, CA 95002-2160. All rights reserved. Please feel free to review our Privacy Policy.