It is a bit ironic that, after the ‘death’ of the format’, the HD DVD studios have released some of the formats strongest titles ever. This has boosted HD DVD’s market share in its final weeks. For the week ended 3/3, HD DVD took a 25% share, with Blu-ray holding the other 75%. This puts them at 76:24 for the year, and 66:34 since inception. HD DVD didn’t manage to take the top selling spot this time around, that went to 30 Days of Night on BD, but it did grab the second and third spots – with the new release Beowulf, and American Gangster, in its second week of release. Beowulf was close, selling 82.52% of 30 Days of Night‘s sales. After this, there aren’t really any Blockbuster HD DVD releases left. So I expect their percentage to start falling off again.
This issue of Home Media Magazine also includes an article which states Sony and Microsoft are in talks to bring Blu-ray to the Xbox 360. President of Sony Electronics U.S., Stan Glasgow, said that a Blu-ray drive could be incorporated in the Xbox Elite model, or as an add-on, as originally reported in the Financial Times online edition. Glasgow also said that Sony is in talks with Apple about the use of Blu-ray in Macs.