Comcast Accepts TiVo Interactive Advertising Management System

A brief announcement today via an SEC filing from TiVo:

On March 31, 2008, Comcast accepted the initial version of the TiVo Interactive Advertising Management System for future deployment on Comcast platforms. This acceptance occurred by the mutually agreed deadline of March 31, 2008.

While most of the focus has been on TiVo’s OCAP/Tru2Way software, another part of their partnership is advertising across Comcast’s step top boxes.

About MegaZone

MegaZone is the Editor of Gizmo Lovers and the chief contributor. He's been online since 1989 and active in several generations of 'social media' - mailing lists, USENet groups, web forums, and since 2003, blogging.    MegaZone has a presence on several social platforms: Google+ / Facebook / Twitter / LinkedIn / LiveJournal / Web.    You can also follow Gizmo Lovers on other sites: Blog / Google+ / Facebook / Twitter.
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