TiVo and the NCTA have dropped a press release announcing their progress in developing the SDV Tuning Adapter – as the Motorola and Cisco boxes recently seen at The Cable Show.
Since this is a critical issue and of interest to a lot of readers, the full press release is below.
May 19, 2008 08:00 ET
NCTA and TiVo Announce Progress on Switched Digital Adapter for TiVo DVRs
SDV solutions from TiVo, Motorola and Cisco currently undergoing CableLabs® testing
Cisco and Motorola tuning adapters on display at the 2008 Cable Show
TiVo HD DVRs with tuning adapter support on display at the CableNET and Motorola booths at the 2008 Cable Show
NEW ORLEANS, May 19 /PRNewswire-FirstCall/ — The National Cable & Telecommunications Association (NCTA) and TiVo Inc. (NASDAQ:TIVO) , today announced that after a series of successful informal interoperability tests TiVo and several manufacturers of switched digital external tuning adapters have submitted products for formal testing at CableLabs. The tuning adapter will enable TiVo Series3™, TiVo HD DVRs, and certain other one-way digital cable ready consumer electronic devices that utilize CableCARDs™ to access digital cable channels delivered using switched digital technology.
“The ability to turn concept into reality this quickly is a testament to how closely cable operators, CableLabs, TiVo and other cable vendors have worked over the last several months to develop this first-of-its-kind marketplace solution,” said Kyle McSlarrow, NCTA President & CEO. “We are extremely grateful to TiVo for the critical role it has played throughout and are confident that customers will benefit from this solution enabling full access to switched digital channels.”
Motorola and Cisco have both developed external tuning adapters and are seeking qualification by CableLabs® before being delivered to cable operators for deployment. The tuning adapters are expected to be offered in the coming months by cable operators including Comcast, Time Warner, Cox, and Cablevision in areas where switched digital technology is being deployed. The cable operators and TiVo plan to work cooperatively to alert TiVo subscribers about the availability or need of the new external adapter and to ensure that installation of the adapter and CableCARDs will be easy and seamless for the consumer.
TiVo has modified its software for its TiVo Series3 and TiVo HD DVRs to communicate with the external Tuning Adapter. TiVo announced that the modified software has been submitted to CableLabs for verification testing. Upon verification, the software upgrade will be made available to TiVo subscribers via a regularly scheduled update.
Switched digital technology enables cable operators to transmit individual channels to customers on an as-needed basis rather than broadcasting all channels to all subscribers all the time. Switched digital technology provides more flexibility for cable operators to utilize network capacity to deliver interactive digital services, high-definition (HD) channels, broadband Internet and digital phone service. The Tuning Adapter is intended to work on any Unidirectional Digital Cable Ready Product (UDCP) that has a USB connector and necessary firmware.
“We are pleased with the focus and cooperation that CableLabs and the cable industry has exhibited from the outset and are eager to see this solution through to fruition so that customers can enjoy access to all switched digital cable channels,” said TiVo CEO & President Tom Rogers. “This undertaking is a significant step forward in our ongoing relationship with the cable industry to develop technology and provide solutions that improve the television experience of cable subscribers.”
“Cisco continues to develop innovative video technology that allows cable operators to provide a broad range of video entertainment options, including high definition and niche content,” said Michael Harney, senior vice president, Cisco, Service Provider Video Technology Group. “As part of our portfolio of advanced technology, Cisco will have on display the STA1520 Switched Tuning Adapter, which was developed in conjunction with CableLabs, our cable operator customers and TiVo.”
“Motorola is committed to accelerating the delivery of personalized media experiences,” commented John Burke, senior vice president and general manager for Motorola’s Digital Video Solutions group. “Working collaboratively, we have developed a solution that extends the reach of innovative interactive services to TiVo users and we are pleased to be able to showcase this solution at the Cable Show.”
TiVo HD DVRs attached to Motorola external adapters are currently on display in both the CableNET and Motorola booths at the 2008 Cable Show in New Orleans. The 2008 Cable Show, which runs May 18 – 20, is the largest cable and telecommunications exhibition in the United States.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ transfers and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.
TiVo, ‘TiVo, TV your way.’, Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
About NCTA:
NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation’s cable television households and more than 200 cable program networks. The cable industry is the nation’s largest broadband provider of high-speed Internet access after investing more than $130 billion to build a two-way interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of American consumers.
Source: TiVo Inc.
CONTACT: Michael Boccio, +1-212-446-1867, mboccio@sloanepr.com, for TiVo
Inc.; or Brian Dietz of NCTA, +1-202-222-2350, bdietz@ncta.com
Web site: http://www.tivo.com/
