TiVo today issued a press release announcing the commercial and program rankings from their Stop||Watch service for May 2008. And, as has been the norm, we see that the top viewed commercials don’t necessarily air during the top ranked programs, running counter to traditional ratings-based ad sales.
“The May data demonstrates that running a commercial during a successful program does not guarantee that people will see it, especially if they are Timeshifting and watching the show later,” said Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. “Grey’s Anatomy had the top four Timeshifted episodes, but only managed to sneak one spot into the Top 10. On the other hand, House didn’t have any episodes in Top 10 Timeshifted viewing, but placed four of the top Timeshifted commercials.”
The press release is full of data, so check it out of you’re interested.
