Daily Archives: Tuesday, September 16, 2008

Has Product Placement Reached Saturation?

Posted on Tuesday, September 16, 2008 by MegaZone

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading →

Posted in DVR, General | Tagged , , , , , | 1 Comment

WordPress Updated To 2.6.2 And Plug-In Changes

Posted on Tuesday, September 16, 2008 by MegaZone

WordPress 2.6.2 is out and I’ve updated the site. I also updated plug-ins, and in the process I decided to drop Viper’s Video Quicktags. It added a lot of page volume with the included files and I found it didn’t … Continue reading →

Posted in Site Updates, Web | Tagged , , | 1 Comment

3 Minute Ad Age Joins TiVoCast

Posted on Tuesday, September 16, 2008 by MegaZone

Another channel has joined the TiVoCast lineup, and this one is most likely to appeal to industry insiders. 3 Minute Ad Age is a daily, roughly three minute (surprise), video produced by the magazine Advertising Age. As you might expect, … Continue reading →

Posted in Broadband, TiVo | Tagged , , , | Leave a comment

TiVo Promotes Anna Brunelle To CFO

Posted on Tuesday, September 16, 2008 by MegaZone

Shortly after the last CFO, Steve Sordello, left last June TiVo appointed Cal Hoagland as interim CFO while they searched for a permanent replacement. It seems that the replacement was under their nose the whole time as they’ve just promoted … Continue reading →

Posted in Press Release, TiVo | Tagged , | Leave a comment