Blockbuster has teamed with Microsoft to bring digital video to mobile devices using Microsoft’s Live Mesh technology. It sounds like this will still be a download service and not streaming, based on the suggested use case of buying content from an airport kiosk to sync to a mobile device to use while traveling. Though you might think otherwise from this quote:
“Eventually, we’ll give customers instant access to any movie on any device with an internet connection and a screen,” vowed Blockbuster Chief Information Officer Keith Morrow in an interview with the Dallas Morning News.
When I read“instant access to any movie on any device with an Internet connection and a screen” my first thought is instant streaming access, not download to watch. But that’s marketing spin for you.
Picked up from MarketingVOX.
