According to an article in TVWeek, research firm Magna released a report saying 44% of US households will have a DVR by 2014. They believe this will lower viewing impressions across all dayparts by 4%, but will also increase TV viewing so in the end total viewing impressions will be up 20%. They also say that video-on-demand will increase from 40.4 to 68.8 million households and broadband from 68.3 to 86.2 million by 2014.
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