According to a report from MagnaGlobal, as reported in Broadcasting & Cable, 51.3% of US households will have a DVR in 2016, compared to 34.7% at the end of the first quarter. That’s 63.1 million households, up from today’s 40.5 million.
Additionally MagnaGlobal reports that 71 million, 57.7%, of households will have access to VOD content, up from 53.3 million, 45.6% – though they include over-the-top (OTT) services such as Netflix in their numbers. Most interestingly they predict that by 2016 8.4 million people will be completely reliant on OTT services, aka cord cutters, up from only 87,000 by the end of 2011. I’m not so sure about that personally, I tend to feel that cord cutting is a bit overblown, but we’ll see.
Not as surprising, the report also covers Internet access numbers. 85.2 million, or 72.2%, of US households were online at the end of the first quarter, with 90% of those households using some form of broadband. By 2016 that will jump to 98.7 million, with 97.2 million on broadband.
