Leichtman Research Group has published new research showing 44% of US households have a DVR, and 14% of US households have multiple DVRs. That’s up from only 8% of US households that had a DVR in 2005. They also report 73% of digital cable subscribers have used VOD, and 87% of this group have used VOD in the past month. 62% have used VOD in the past month – 10% more than a year earlier. As for VOD and streaming replacing TV? About 90% of TV viewing in the US is still live TV.
Some more findings, as reported by CED Magazine:
- 80 percent of DVR owners rate the service 8 to 10 (on a scale of 1 to 10, with 10 being excellent) – compared with 80 percent last year and 77 percent two years ago.
- 62 percent of cable VOD users rate the service 8 to 10 – compared with 60 percent last year and 55 percent two years ago.
- 74 percent of premium on-demand (POD) users rate VOD 8 to 10 – compared with 54 percent of non-POD users.
- 63 percent of all Netflix subscribers rate the Watch Instantly feature 8 to 10 (on a scale of 1 to 10, with 10 being an extremely important feature or benefit of the Netflix service) – compared with 48 percent last year and 37 percent two years ago.
- 20 percent of Netflix subscribers use Watch Instantly daily, and 57 percent weekly – last year, 10 percent used Watch Instantly daily, and 43 percent weekly.
- 78 percent of Watch Instantly users use it to watch movies and TV shows on a TV set.
- 86 percent of Netflix households subscribe to a multichannel video service, and 43 percent with a multichannel video service subscribe to a premium service – similar to all households in the sample, and similar to Netflix households last year.
So while conventional television is still going strong, time-shifted access, VOD, and streaming services are clearly growing in importance.
Via CED Magazine.
