Category Archives: Blu-ray/HD DVD

Sony turns up their HD marketing efforts and Disney’s “Magical Blu-ray Tour” kicks off

Posted on Friday, August 17, 2007 by MegaZone

Sony is launching a $100 million advertising campaign around the theme of HDNA – HD+DNA. The campaign will focus on educating consumers on the benefits of Sony’s high definition products, such as televisions and Blu-ray Disc systems. It will span … Continue reading →

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Digital Video Essentials: HD Basics for Blu-ray and HD DVD

Posted on Friday, August 17, 2007 by MegaZone

Videophiles are likely familiar with Video Essentials and Digital Video Essentials – informational releases that were also useful for calibrating home theater setups. Well, Joe Kane, the man behind those products, has produced Digital Video Essentials: HD Basics for the … Continue reading →

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Get a 60GB PS3 for $349.99 – if you sign up for a Sony credit card

Posted on Friday, August 17, 2007 by MegaZone

So the way it works, you sign up for the Sony credit card and use the instant approval to purchase the PlayStation3 for $499.99. But your first purchase of $299 or more earns a $150 credit back to the card … Continue reading →

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Blu-ray continues to best HD DVD

Posted on Wednesday, August 15, 2007 by MegaZone

Reuters is reporting new data from Home Media Research that, for the first half of 2007, Blu-ray outsold HD DVD by better than 2-to-1. From January 1 through July 1, Blu-ray sold 1.6 million discs, while HD DVD sold just … Continue reading →

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Onkyo joins Toshiba with HD DVD

Posted on Tuesday, August 14, 2007 by MegaZone

Yeah, I know, I’m a ‘Blu-ray fanboy’. *shrug* Anyway, to date Toshiba has been the only vendor selling standalone HD DVD players. Microsoft has their HD DVD add-on for the Xbox 360, and LG has a combo player with pseudo-HD … Continue reading →

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