Category Archives: Press Release

TiVo And Alticast Team Up

Posted on Thursday, April 9, 2009 by MegaZone

TiVo Alticast last month announced that they will work together to make it easier to bring TiVo’s software and services to set top boxes. Alticast is a vendor if middleware for Java-based DVB-MHP, OCAP/tru2way technology and Blu-ray Disc Java (BD-J). … Continue reading →

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TiVo Expands Stop||Watch To Cover 93 Networks

Posted on Thursday, April 9, 2009 by MegaZone

Another announcement made during my hiatus from blogging, TiVo has expanded their Stop||Watch ratings service. The addition of 17 more cable networks pushes the total to 93 cable and broadcast networks covered by the service, including 16 cable networks not … Continue reading →

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TiVo Elects William Cella To Its Board Of Directors

Posted on Thursday, April 9, 2009 by MegaZone

On February 19, 2009, TiVo announced that William Cella had been elected to their board of directors, increasing the board from eight to nine members. Mr. Cella, age 58, currently serves as Chairman and Chief Executive Officer of The Cella … Continue reading →

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TiVo Stop||Watch Delves Deeper Into Superbowl Results

Posted on Thursday, April 9, 2009 by MegaZone

Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers – and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% … Continue reading →

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TiVo Does Their Annual Superbowl Ad Summary

Posted on Thursday, April 9, 2009 by MegaZone

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading →

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