Tag Archives: Advertising

TiVo Does Their Annual Superbowl Ad Summary

Posted on Thursday, April 9, 2009 by MegaZone

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading →

Posted in Press Release, TiVo | Tagged , , , | 1 Comment

The Huffington Post On “The TiVo Imperative”

Posted on Tuesday, January 6, 2009 by MegaZone

The Huffington Post is running a column by Jack Myers entitled The TiVo Imperative: Educate and Entice Viewers to “Want to Watch” Commercials and New TV Series. It is about the erosion of ad viewing as DVR use increases, and … Continue reading →

Posted in TiVo | Tagged , , , | 3 Comments

TiVo Examines Series Premier Timeshifting

Posted on Monday, December 29, 2008 by MegaZone

One of the things I missed covering during the week when I was swamped was a press release from TiVo about timeshifting and the series premiers in October. Using data from their Stop||Watch service they made some interesting discoveries. For … Continue reading →

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TiVo Finds A New Place To Stick Ads – The Pause Screen

Posted on Tuesday, December 9, 2008 by MegaZone

Remember the link to Swivel Search that showed up on the pause screen with the new 9.3.2 update for the Series2 recently? Yeah, that was the ground work for TiVo’s real intention – ads. Interestingly the new 11.0 release for … Continue reading →

Posted in TiVo | Tagged , , | 5 Comments

DVRs In 44% Of US Households By 2014

Posted on Saturday, December 6, 2008 by MegaZone

According to an article in TVWeek, research firm Magna released a report saying 44% of US households will have a DVR by 2014. They believe this will lower viewing impressions across all dayparts by 4%, but will also increase TV … Continue reading →

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