Tag Archives: Advertising

Advertising – Art Or Science?

Posted on Monday, March 24, 2008 by MegaZone

Adweek has an article on the advertising industry debate over whether advertising is an art or a science. And, unsurprisingly, TiVo gets roped into the discussion as the best know market disrupter today. “How do you make a TiVo-proof commercial? … Continue reading →

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DVR Ad-Skipping Reduces Sales Of Up To 20% Of Brands

Posted on Monday, March 24, 2008 by MegaZone

According to Advertising Age the results of over three years of research by Information Resources Inc. into DVR and non-DVR households shows that DVR households purchase new packaged goods products 5% less often than non-DVR households amongst IRI’s ‘Pacesetting’ brands … Continue reading →

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OMNICOM MEDIA GROUP SUBSCRIBES TO TIVO’S STOP||WATCH™ AUDIENCE RESEARCH SERVICE

Posted on Wednesday, March 5, 2008 by MegaZone

Another media company, Omnicom Media Group, has jumped on Stop||Watch: TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Omnicom Media Group has purchased a subscription … Continue reading →

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Ads On TiVo Make It Too Easy To Buy Things

Posted on Wednesday, February 27, 2008 by MegaZone

I don’t mean that figuratively, as in it makes it too tempting to resist or something. I mean it literally. TiVo has long run ads with links to request more information, etc, with just one click. But now it is … Continue reading →

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TiVo Inserts Ads Into Now Playing Groups

Posted on Sunday, January 27, 2008 by MegaZone

Matt Haughey at PVRblog noticed some new advertising in his TiVo interface. We’ve seen a number of advertising methods on the TiVo boxes in the past – Gold Star promotions on the TiVo Central screen, Record Tag to ‘Press Thumbs … Continue reading →

Posted in TiVo | Tagged , | 6 Comments