Tag Archives: Advertising

TiVoCast Garners First ‘Interactive Sponsor’ With Symantec

Posted on Thursday, January 24, 2008 by MegaZone

Symantec becomes the first ‘Interactive Sponsor’ of TiVoCast content, with a move that will see them utilize Interactive Tags and Program Placement to promote their Norton product line during CNET’s TiVoCast program. This will work just as it has been … Continue reading →

Posted in Press Release, TiVo | Tagged , , , , , , | 2 Comments

DVR Penetration To Hit 35% By 2012

Posted on Friday, January 4, 2008 by MegaZone

ContentAgenda reports that DVR penetration will increase from 19% of TV households in 2007 to 35% by 2012, a net gain of 20 million DVRs, according to a new JupiterResearch report. The focus is, unsurprisingly, on the impact to advertising … Continue reading →

Posted in DVR, TiVo | Tagged , , , , | Leave a comment

TiVo Signs Carat To Comprehensive Audience Research Subscription

Posted on Wednesday, November 28, 2007 by MegaZone

From TiVo’s press release: TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it has signed Carat to a comprehensive audience research agreement. Carat, one of … Continue reading →

Posted in Press Release, TiVo | Tagged , , , , | Leave a comment

TiVo: Cable DVR software “much easier said than done”

Posted on Saturday, November 10, 2007 by MegaZone

Broadcast Newsroom has a new article on TiVo’s software development efforts for Comcast, which shed some light on the lengthy development process. “The idea was” if you could somehow take a generic [set-top] box and download the TiVo software over … Continue reading →

Posted in OCAP, TiVo | Tagged , , , | Leave a comment

TiVo Launches Power||Watch™ Consumer Panel with Starcom Partnership

Posted on Thursday, November 8, 2007 by MegaZone

TiVo dropped a press release about the Power||Watch service I posted about earlier today. Media planning and buying company Starcom USA and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, … Continue reading →

Posted in Press Release, TiVo | Tagged , | 1 Comment