Tag Archives: BackChannelMedia

Ad Council Adopts Backchannelmedia’s TV-to-Internet Tech

Posted on Tuesday, November 18, 2008 by MegaZone

Backchannelmedia recently announced their TV-to-Internet technology was being trialed by LIN TV Corp. in New England, and now The Advertising Council will adopt the technology for use with their public service campaigns. The Ad Council’s use will coincide with the … Continue reading →

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New Interactive TV And Advertising Platforms Get Trialed

Posted on Wednesday, October 29, 2008 by MegaZone

In the past couple of days I’ve had a couple of press releases cross my (virtual) desk relating to some new interactive TV technologies tied to advertising, which sound like they’re targeting the same market as TiVo’s interactive ad platform. … Continue reading →

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