Tag Archives: marketing

The Huffington Post On “The TiVo Imperative”

Posted on Tuesday, January 6, 2009 by MegaZone

The Huffington Post is running a column by Jack Myers entitled The TiVo Imperative: Educate and Entice Viewers to “Want to Watch” Commercials and New TV Series. It is about the erosion of ad viewing as DVR use increases, and … Continue reading →

Posted in TiVo | Tagged , , , | 3 Comments

Sling Media Sponsors ACIS Football

Posted on Tuesday, September 23, 2008 by MegaZone

Sling Media has signed their Slingbox brand as the title sponsor for ACIS (American Collegiate Intramural Sports) football, or rather 2008 Slingbox ACIS Football. As part of the sponsorship, Sling is backing a sweepstakes to send a student to the … Continue reading →

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Has Product Placement Reached Saturation?

Posted on Tuesday, September 16, 2008 by MegaZone

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading →

Posted in DVR, General | Tagged , , , , , | 1 Comment

TiVo Officially Announces Entertainment Weekly Partnership

Posted on Wednesday, August 27, 2008 by MegaZone

In what they’re calling an “Unprecedented Partnership” (wasn’t it preceded by a very similar deal with the Chicago Tribune? I don’t think unprecedented means what you think it means), as I posted earlier today, TiVo is teaming up with Entertainment … Continue reading →

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TiVo (Re?)Launches Power||Watch Ratings Service

Posted on Thursday, July 31, 2008 by MegaZone

TiVo put out a press release Wednesday with the headline TiVo Launches Power||Watch™ Ratings Service, Teams With Starcom to Release Initial Findings, which struck me as odd since they already announced the launch of Power||Watch last November with a release … Continue reading →

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