Tag Archives: marketing

New TV Series ‘Scarlet’ A Hoax

Posted on Tuesday, April 29, 2008 by MegaZone

Lately you have have been seeing promo spots for a new TV series Scarlet, which looked like some kind of spy thriller with a female lead, similar to Alias. I’d been catching the spots mainly as a promo inserted into … Continue reading →

Posted in HDTV | Tagged , , , | 6 Comments

High-Def Format War Of Words

Posted on Wednesday, December 19, 2007 by MegaZone

Adweek has an interesting article on the high-stakes war of words being waged between the Blu-ray and HD DVD camps. Both sides are stepping up their marketing efforts, and increasing their marketing spend, to win more converts to their formats. … Continue reading →

Posted in Blu-ray/HD DVD | Tagged , , , | Leave a comment

TiVo Signs Direct Impact for Marketing Campaign

Posted on Wednesday, December 5, 2007 by MegaZone

According to DMNews, TiVo has signed up marketing company Direct Impact for an interactive marketing campaign: TiVo chose the agency for its experience in interactive branding. Direct Impact will deploy an interactive campaign for TiVo in early 2008. “We developed … Continue reading →

Posted in TiVo | Tagged , , | 1 Comment

TiVo Signs Carat To Comprehensive Audience Research Subscription

Posted on Wednesday, November 28, 2007 by MegaZone

From TiVo’s press release: TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it has signed Carat to a comprehensive audience research agreement. Carat, one of … Continue reading →

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TiVo Launches Power||Watch™ Consumer Panel with Starcom Partnership

Posted on Thursday, November 8, 2007 by MegaZone

TiVo dropped a press release about the Power||Watch service I posted about earlier today. Media planning and buying company Starcom USA and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, … Continue reading →

Posted in Press Release, TiVo | Tagged , | 1 Comment