Tag Archives: MediaBizBloggers

TiVo Industry Bloggers Talk DVR Habits & Predicting Box Office

Posted on Thursday, June 21, 2012 by MegaZone

Over at MediaBizBloggers, TiVo’s Vice President of Audience Insights, Greg DePalma, talks about the DVR habit. It is a short post, but I found it interesting. He talks about the power of habits; how we tend to develop habits while … Continue reading →

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TiVo Touts Stop||Watch Over Nielsen

Posted on Friday, April 27, 2012 by MegaZone

Last month I posted about TiVo’s apparent effort to promote their Stop||Watch ratings service to the industry. Well, it looks like the effort is ongoing. On Monday Alex Petrilli, senior manager of audience research at TiVo, blogged over at MediaBizBloggers.com. … Continue reading →

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TiVo Really Seems To Be Pushing Stop||Watch Lately

Posted on Friday, March 23, 2012 by MegaZone

I’ve been noticing something recently, TiVo really seems to be pushing their ratings data service, Stop||Watch. Not necessarily directly, but it seems like there have been a number of direct and indirect marketing moves tied to the service recently. In … Continue reading →

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