Tag Archives: Nielsen

Android Continues To Gain Share

Posted on Tuesday, September 27, 2011 by MegaZone

Nielsen Wire is reporting that Android continues to gain market share in the US in August. While 43% of all US smartphone subscribers use Android, of those who acquired a smartphone in the past three months 56% selected the platform. … Continue reading →

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Android Owns 39% of US Smartphone Market, Apple 28%, RIM 20%

Posted on Friday, July 29, 2011 by MegaZone

According to Nielsen’s June data, Android now controls 39% of the US smartphone market. Apple’s iOS comes in second at 28%, and RIM’s Blackberry OS has fallen to 20%. Windows Mobile & Windows Phone 7 together give Microsoft 9% of … Continue reading →

Posted in Android, Blackberry, Blogs, iPhone, Mobile Devices, Palm OS, Symbian, Windows Mobile | Tagged , , , , , , , , , , , , , , , | 3 Comments

DVR Delayed Viewing Having A Larger Ratings Impact

Posted on Wednesday, October 15, 2008 by MegaZone

This probably doesn’t come as a surprise to anyone who uses a DVR, or anyone who regularly reads this blog, as I’ve posted on this before, but DVR viewing is having a growing impact on television ratings. USA Today highlighted … Continue reading →

Posted in DVR, TiVo | Tagged , , , , | 2 Comments

Has Product Placement Reached Saturation?

Posted on Tuesday, September 16, 2008 by MegaZone

With the growth in DVR usage and commercial skipping, marketers and advertisers have increasingly turned to alternatives to the 30-second spot, with product placement being a common option. Now Nielsen is reporting that product placement dropped a cumulative 15% in … Continue reading →

Posted in DVR, General | Tagged , , , , , | 1 Comment

DVR Viewings Boost Ratings, Indicate The Changing Ad Market

Posted on Tuesday, July 29, 2008 by MegaZone

The GateWorld blog is reporting on the ratings for the season premier of Stargate Atlantis, ‘Search and Rescue’. While Nielsen reported 1.8 million viewers, giving a 1.3 rating, that’s under their ‘Live + Same Day’ ratings. Under their ‘Live + … Continue reading →

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