Tag Archives: Power||Watch

TiVo (Re?)Launches Power||Watch Ratings Service

TiVo put out a press release Wednesday with the headline TiVo Launches Power||Watch™ Ratings Service, Teams With Starcom to Release Initial Findings, which struck me as odd since they already announced the launch of Power||Watch last November with a release … Continue reading

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EURO RSCG NEW YORK SUBSCRIBES TO TIVO’S SECOND-BY-SECOND AUDIENCE MEASUREMENT SERVICES

Another marketing agency has signed up for Stop||Watch: TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Euro RSCG New York, the North American flagship office of global … Continue reading

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