Tag Archives: Press Release

TiVo Elects William Cella To Its Board Of Directors

Posted on Thursday, April 9, 2009 by MegaZone

On February 19, 2009, TiVo announced that William Cella had been elected to their board of directors, increasing the board from eight to nine members. Mr. Cella, age 58, currently serves as Chairman and Chief Executive Officer of The Cella … Continue reading →

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TiVo Stop||Watch Delves Deeper Into Superbowl Results

Posted on Thursday, April 9, 2009 by MegaZone

Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers – and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% … Continue reading →

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TiVo Does Their Annual Superbowl Ad Summary

Posted on Thursday, April 9, 2009 by MegaZone

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading →

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TiVo’s Stop||Watch Reveals High Rate Of Timeshifting During Primetime Programs

Posted on Thursday, April 9, 2009 by MegaZone

I’ll be catching up on at least some of the press releases and such that came out in the past three months or so while I was on my little hiatus. I thought about just skipping them, but decided I’d … Continue reading →

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Schedule TiVo Recordings Via Text Message

Posted on Wednesday, January 14, 2009 by MegaZone

Starting today there’s another way to control your TiVo remotely – text message. TiVo, in partnership with kwiry, is allowing you to schedule recordings on your TiVo my texting 59479 (k-w-i-r-y) with messages such as “TiVo the office”. So if … Continue reading →

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