Tag Archives: Stop||Watch

TiVo Touts Stop||Watch Over Nielsen

Posted on Friday, April 27, 2012 by MegaZone

Last month I posted about TiVo’s apparent effort to promote their Stop||Watch ratings service to the industry. Well, it looks like the effort is ongoing. On Monday Alex Petrilli, senior manager of audience research at TiVo, blogged over at MediaBizBloggers.com. … Continue reading →

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TiVo Really Seems To Be Pushing Stop||Watch Lately

Posted on Friday, March 23, 2012 by MegaZone

I’ve been noticing something recently, TiVo really seems to be pushing their ratings data service, Stop||Watch. Not necessarily directly, but it seems like there have been a number of direct and indirect marketing moves tied to the service recently. In … Continue reading →

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TiVo Expands Stop||Watch To Cover 93 Networks

Posted on Thursday, April 9, 2009 by MegaZone

Another announcement made during my hiatus from blogging, TiVo has expanded their Stop||Watch ratings service. The addition of 17 more cable networks pushes the total to 93 cable and broadcast networks covered by the service, including 16 cable networks not … Continue reading →

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TiVo Stop||Watch Delves Deeper Into Superbowl Results

Posted on Thursday, April 9, 2009 by MegaZone

Following up on their initial Superbowl ad results TiVo used Stop||Watch to look at the past success of this year’s advertisers – and issued a press release with their analysis, of course. For example, Superbowl top-place advertiser GoDaddy.com had 35% … Continue reading →

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TiVo Does Their Annual Superbowl Ad Summary

Posted on Thursday, April 9, 2009 by MegaZone

Following the Superbowl, TiVo released their usual summary of ad viewership. The graph to the right (click for larger version) uses TiVo Stop||Watch data to track viewership on a second-by-second basis. When viewers rewind a section and repeat it this … Continue reading →

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