Tag Archives: Stop||Watch

DVR Viewings Boost Ratings, Indicate The Changing Ad Market

Posted on Tuesday, July 29, 2008 by MegaZone

The GateWorld blog is reporting on the ratings for the season premier of Stargate Atlantis, ‘Search and Rescue’. While Nielsen reported 1.8 million viewers, giving a 1.3 rating, that’s under their ‘Live + Same Day’ ratings. Under their ‘Live + … Continue reading →

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TiVo Announces Stop||Watch Results For May 2008

Posted on Tuesday, July 1, 2008 by MegaZone

TiVo today issued a press release announcing the commercial and program rankings from their Stop||Watch service for May 2008. And, as has been the norm, we see that the top viewed commercials don’t necessarily air during the top ranked programs, … Continue reading →

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TRA, Inc. To Bundle TiVo’s Audience Research Metrics With Media TRAnalytics

Posted on Tuesday, June 24, 2008 by MegaZone

Media Marketing Research company TRA, Inc. has announced an agreement with TiVo to bundle TiVo’s Audience Research Metrics with their own ‘Media TRAnalytics’ offering. TRA already has agreements with three cable MSOs for anonymous set-top data and anonymous data from … Continue reading →

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TiVo Announces April Stop||Watch Program Rankings

Posted on Monday, June 16, 2008 by MegaZone

TiVo today issued a press release detailing the results of their Stop||Watch service for April. The release includes several tables breaking down program and ad viewership. American Idol dominated program viewership with five of the top ten slots, followed by … Continue reading →

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Advertising – Art Or Science?

Posted on Monday, March 24, 2008 by MegaZone

Adweek has an article on the advertising industry debate over whether advertising is an art or a science. And, unsurprisingly, TiVo gets roped into the discussion as the best know market disrupter today. “How do you make a TiVo-proof commercial? … Continue reading →

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