Tag Archives: Stop||Watch

OMNICOM MEDIA GROUP SUBSCRIBES TO TIVO’S STOP||WATCH™ AUDIENCE RESEARCH SERVICE

Posted on Wednesday, March 5, 2008 by MegaZone

Another media company, Omnicom Media Group, has jumped on Stop||Watch: TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that Omnicom Media Group has purchased a subscription … Continue reading →

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CBS And TiVo Form Research Partnership

Posted on Thursday, January 31, 2008 by MegaZone

TiVo and CBS have formed a research partnership which revolves around TiVo’s Stop||Watch service. Data gathered by the service will provide insights into the viewing habits of DVR users, which will allow CBS to better tailor their advertising and promotional … Continue reading →

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EURO RSCG NEW YORK SUBSCRIBES TO TIVO’S SECOND-BY-SECOND AUDIENCE MEASUREMENT SERVICES

Posted on Thursday, January 17, 2008 by MegaZone

Another marketing agency has signed up for Stop||Watch: TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Euro RSCG New York, the North American flagship office of global … Continue reading →

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TiVo Signs Carat To Comprehensive Audience Research Subscription

Posted on Wednesday, November 28, 2007 by MegaZone

From TiVo’s press release: TiVo Inc.(NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced that it has signed Carat to a comprehensive audience research agreement. Carat, one of … Continue reading →

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NBC Universal Establishes Broad Partnership With TiVo

Posted on Wednesday, November 28, 2007 by MegaZone

NBC Universal has established a multi-faceted multi-year partnership with TiVo which includes a subscription to TiVo’s Stop||Watch service and reselling TiVo Interactive Tags for advertisements and promos. The agreement covers NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV … Continue reading →

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